This past week several people have asked me questions about how to get business through your online presence. And it still amazes me that some people do not realize the value of online content.
You need to have content online simply to be present. Look at what is in front of you. Content. Of course there are different forms of content, but it is all content. Content creation should be big on your agenda if you want to develop your business online.
Content Brings In Business
Businesses also need to be strategic about the content they produce if they want to be better than their competitors. And this is why I’m writing today. Like everyone else I’ve been thinking about my own content plan for 2010. Yes, I know it’s hard to believe 2010 is just around the corner. Like me, you’re likely putting plans in place for next year. Better customers, more of them and so on.
I’m planning on using a proven content marketing technique next year. And it just so happens that there are some amazing marketing superstars I know putting on this really great event that will help us grow our businesses thanks to this proven marketing technique.
Before I tell you about it, I want to share a story to inspire you.
Back during the last market crash (the dot.com implosion), there was this guy—a small business owner—who really was hit hard. He lost his biggest clients, had young kids to feed and really wasn’t sure what to do.
He was thinking of spending a lot of money on advertisements. Fortunately someone told him it was a waste of time.
So here’s what he did and what happened.
He wrote a 10-page piece, sharing his tips and secrets to his craft. His friends said he was nuts and shouldn’t “give away” such great knowledge.
He ignored them.
Once his “masterpiece” went up on his website, he immediately started getting leads. The first week was 43 prospects. After 4 weeks it jumped to more than 400.
After only 8 months he had thousands of quality leads coming in, was landing huge projects and frankly had more work then he could handle.
Fast-forward to today. That document he wrote back in 2003 still brings him more than 30 leads each day (84,261 leads so far) and has helped him land millions in new business (from big names like Microsoft, FedEx and Dow Jones). And it led to a best-selling book.
His name is Michael Stelzner. And his super weapon was an educational white paper. MarketingSherpa calls him “The Grandfather of White Papers.”
And funny enough, times are tough again and the white paper is the top marketing tool used by businesses today (according to an Eccolo Media study).
Are you using educational white papers to grow your business? Would you like to know how?
About The Event
If you’re looking to attract more high-quality leads in 2010 and position your business as a leader, you’ll want to check out White Paper Success Summit 2010.
It’s a live online event that will empower you to attract quality leads and grow your business during this economic slump—all with educational white papers.
Not only can you gain amazing leads for your business with white papers, you’ll also grow your lists and establish your business as a leader.
The world’s leading white paper experts will show you how.
Here’s a sample of the presenters:
Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handboo k), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Together this team of “who’s who” in white paper marketing will help you succeed using practical tactics.
This is the world’s only event designed to empower marketers and small business owners to master the art of white paper marketing. And the great news is it’s a live online summit you can attend from your home or office.
Check it out here.
What’s In It For You?
First, you don’t need to be a techno-geek to create good white papers. White papers are really articles on steroids with a slant. The right person with the right direction can create a white paper that goes viral (yes, that could be you!).
Second, it’s not just technology companies that use white papers. Any business (big or small) that sells to other businesses should use white papers. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing material. Even if you sell to consumers, white papers can be very effective.
White Paper Success Summit 2010 will help you discover the best ways to market your business with white papers. You’ll also learn how major white paper campaigns were executed and how you can achieve similar results (play-by-play steps provided).
It’s fully dedicated to empowering you. You’ll discover how to grow your business without the uncertainty of trial and error.
Yes, attending this online event (and applying the techniques) will grow your business. But there’s much more. You’ll also join a community of like-minded peers who’ll share their experiences and wisdom.
Go here now to learn more.
You can get 50% off if you act now. There are 12+ original sessions on using white papers to market your business. Be sure to check them out. I know that each of the presenters has created NEW content for this event.
Remember, the experts teach the sessions live (and it’s all online). These are big names, including Michael Stelzner, Bob Bly, John Jantsch, Brian J. Carroll, Roger C. Parker, and Joe Pulizzi. And here’s the cool part: you don’t need to leave your home or office!
As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers (valued at $42) waiting for you here.
My Second White Paper Success Summit
This is the second White Paper Success Summit I’ll be attending. And I’m really looking forward to it. I enjoyed the lively community and interaction with other peers. I learned a lot last year. And I want to keep my skills current. There are different types of content, different forms of viral ebooks and reports. And I want to know what is working today so that I can craft a great content plan for 2010.
I’ll hang out in the member forum quite a bit. I learned lots there last year and made several good business acquaintances. Please reach out and say hello if you do join.
Photos from Shutterstock.
Filed under: International Marketing
If you've read this far, you should sign up to receive updates
Sign up for the International Stories newsletter, and prepare yourself to manage international business