Comments on: 12 Reasons Why International Selling Is Harder

By: Cindy

Cindy — Wed, 11 Nov 2009 14:13:25 +0000

Hi Martin, Thanks for your comments. There is a phase adapting to this global language. I think we Europeans have a history of adapting to each other. This is not always the case elsewhere.

Thanks for the book recommendation. You know, I think we are going to see a lot of change in cross-cultural business behavior over the next decade or so compared to what how things were 20 years ago.

By: Martin Lindeskog

Martin Lindeskog — Wed, 11 Nov 2009 09:47:37 +0000

I think that international trade has a global language but you have to look into the cross-cultural business behavior.

Book recommendation: Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures by Richard R. Gesteland.

By: Cindy

Cindy — Tue, 10 Nov 2009 21:30:24 +0000

Hi Fernando,

One of the things that always amazes me is how people with international business experience from different areas of the world all share very similar stories. The real lessons are always the same… I guess it shows the common things we have being human once we get over all of the cultural differences. Flexibility and adaptability are so important, and learning question assumptions.

By: Fernando Labastida

Fernando Labastida — Tue, 10 Nov 2009 16:34:11 +0000

Good points, even for international companies wanting to sell into the U.S. I help Latin American software companies enter the U.S. market, and many times they’re not very savvy about the vast cultural differences of selling in their own country and selling in the U.S. They’re aware differences exist, but they are not sure how to navigate the hyper-competitive and feisty U.S. market.
Fernando Labastida´s last blog ..¿Esta muerto el telemarketing?

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