International Marketing Review - White Papers
This Marketing Review is a group of White Papers on Multicultural and Cross-Cultural topics.
Automating Multilingual, Multicultural Customer Service: Strategy and Implementation posted at eGain saying “Businesses are looking for ways to get past “me too” customer service and take customer experiences to new levels. Delivering customer experiences that are tailored to the customer’s native language and culture—Multilingual, Multicultural Customer Experience™ (MMCE)—could be the holy grail in taking customer experiences to such levels. MMCE is a holistic approach to customer experience that encompasses content, context, language and culture.”
How to Grow Market Share with Multicultural Business posted at RIS Media saying “Recognizing the increasing opportunity presented by the staggering growth in multicultural markets, The Gonzales Group and RISMedia have come together to compile and present a groundbreaking White Paper entitled, The New Economic Power Source: Increasing Profitability with Multicultural Homebuyers. Designed to serve as an informational tool, the White Paper explains and helps identify the potential business advantage in implementing a multicultural initiative that will ultimately generate sales and increase market share. The New Economic Power Source also serves as a precursor to a comprehensive “toolkit” that will provide a step-by-step system for implementing a multicultural initiative.”
Breaking Through Cultural Barriers: Best Practices In Global Od posted at BNET saying “Globalization and worldwide competition have become defining characteristics of the time, while we are confronted daily with news of cultural clashes and international conflict. As professionals in the field of Organizational Development, the ability to operate globally is more important than ever. Increasingly, the OD professional needs to be able to maneuver the global organization and implement programs and processes with employees around the world. Moving from local to global adds new levels of complexity to already difficult challenges. In order to be successful, it is increasingly important to understand the complications that arise due to differences in culture, geographical distance and our changing world.”
What are intercultural competencies and why are they important? posted at echo International saying “It’s hard to find a corner of the globe where McDonald’s, Microsoft and Coca-Cola are not recognizable brands. If your company is considering expanding outside of the United States, you could learn a few valuable lessons from these firms. Any corporation that has successfully penetrated other markets realizes the benefits of understanding and addressing the unique differences of each market. This means translating your signage, marketing materials and documents into another language. Even more important and often overlooked, is the ability for your managers to walk into a new country possessing the intercultural competencies necessary to establish strong working relationships with subordinates, business associates and clients.”
Intercultural White Paper Us Compared To Uk posted at oppapers saying “In this white paper, I will introduce you to the culture of the United Kingdom and I will explain how U.K. business practices differ from the United States, what practices are most common, and how to avoid certain cultural pitfalls. In addition, I will show you how to encourage teamwork between the U.S. and U.K. sales teams.”
Europe: White Paper on Sport posted at docuticker saying “Sport attracts European citizens, with a majority of people taking part in sporting activities on a regular basis. It generates important values such as team spirit, solidarity, tolerance and fair play, contributing to personal development and fulfilment. It promotes the active contribution of EU citizens to society and thereby helps to foster active citizenship. The Commission acknowledges the essential role of sport in European society, in particular when it needs to bring itself closer to citizens and to tackle issues that matter directly to them.”
Council of Europe: White Paper on Intercultural Dialogue posted at Foreign Language Education in the 21st Century saying “Intercultural dialogue [...] allows us to prevent ethnic, religious, linguistic and cultural divides. It enables us to move forward together, to deal with our different identities constructively and democratically on the basis of shared universal values. Intercultural dialogue can only thrive if certain preconditions are met. To advance intercultural dialogue, [...] the democratic governance of cultural diversity should be adapted in many aspects; democratic citizenship and participation should be strengthened; intercultural competences should be taught and learned; spaces for intercultural dialogue should be created and widened; and intercultural dialogue should be taken to
the international level.”
What have these White Papers inspired in you? I would love to hear your comments.
More International Marketing Reviews:
- #63 -Videos Describing Cross Cultural Differences
- #62 -Concept Cars From Different Countries
- #61 -Passport Problems
- #60 -Marketing To Social Media
- #59 – Cultural Faux Pas
- #58 – Disproving Cultural Generalizations
- #57 -A Different Night Out
- #56 – Culture Shock
- #55 – World Maps
- #54 – Interracial Relationships
- #53 – Multi-cultural Cities
- #52 – International Social Networking
- #51 – Mothers Day 2009
- #50 – Cross-Cultural Management
- #49 – Holidays Around The World In May 2009
- #48 – Earth Day 2009
- #47 – Easter 2009
- #46 – G20
- #45 – UN-Earth Hour Events On Earth Day
- #44 – World Water Day
- #43 – Flat Stanley travels the world
- #42 – English Tweeting Women to follow from Europe
- #41 – English Tweeting Women to follow from Europe
- #40 – Intercultural Encounters
- #39 – International Valentines Day 2009
- #38 – The White Paper Summit 2009
- #37 – Social Media Changes and President Obama
- #36 – Social Media and the President
- #35 – Globalization and the Global Economy
- #34 – Cross-Cultural Encounters
- #33 – Cultural & International Links
- #32 – 2009 Predictions
- #31 – Christmas Meals Around The World
- #30 – Christmas Trees Around The World
- #29 – Santa Claus In Different Cultures
- #28 – International Christmas Shopping
- #27 – On Multicultural Matters
- #26 – On International Sales
- #25 – On Cross-Cultural Communication
- #24 – On Translations
- #23 – On Email Marketing
- #19 – International Business
Here is a complete list of International Marketing Reviews Technorati tags:
the international marketing review, blog carnival, international sales best practice.
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