by Cindy on January 5, 2009
International Web Marketing
Let’s continue on from last weeks article on social media for international markets.
In international marketing, cultural and market differences mean that there are few certainties.
No one can say for sure what will work and what will not. There is no secret marketing formula to tell you what to do. And you cannot know for sure what type of social media marketing will get you international sales in a foreign market.
This uncertainty means that you need to:
- Have a process to identify and qualify the right cross-cultural marketing for your business.
- Also be prepared to make educated guesses to get started and find out what works for you.
Let’s look at where you start to make educated guesses. [click to continue…]
by Cindy on January 4, 2009
Culture Pulse - Build Your Cultural Skills Through Awareness
Empathy towards different cultures is a vital part of all cross-cultural communication.
Some people think that empathy means that you need to like people of different cultures. And this poses a problem, because you do not have much control over who you like, do you?
But this is not quite exact. Here is an oversimplified definition of empathy…
And you can then say…
- Understanding = Knowledge
Empathy requires an intimate understanding of different cultures. And when you have an intimate understanding of people your resistance to liking them usually disappears.
It is much easier to build knowledge than it is to start liking someone who seems so different and who you do not understand.
There are quite a few starting places to build your understanding of different cultures.
One of the very first things you can do from an international business perspective is to know the different cultural events and national holidays. [click to continue…]
by Cindy on January 3, 2009
International Marketing Review - Cultural & International Links
Click here for a list of previous International Marketing Reviews
The new year has just begun. This is the time of year when people make resolutions.
And there is a new resolution for the International Marketing Review:
More synergy with social media
Each Saturday, the International Marketing Review now includes links found through my social media profiles, including Twitter, LinkedIn and Facebook.
Want to get your cultural or international link listed in this Saturday post? Ping me on Twitter @CindyKing.
Welcome to the 3 January 2009 edition of the International Marketing Review. [click to continue…]
by Cindy on January 2, 2009
International Web Marketing
Earlier this week I posted a list of my 301 Twitter culture tips and international links. This list gives you quite a few interesting links to help you develop your international and cross-cultural skills.
A Social Media Marketing Plan
But there is something even more interesting about these 301 tweets. These tweets are what really started my social media marketing.
Just after I published this post, Michael Stelzner published an article on Copyblogger mentioning my twitter strategy for business.
When you look closely at this list of 301 tweets you can actually see the thread of my 5 daily scheduled tweets and the increase in third party links.
And remember, I am based in France… this is international web marketing for my business. [click to continue…]
by Cindy on January 1, 2009
Cross-Cultural Glimpses Of Society
When I first started the Get International Clients newsletter last year, I reviewed one of the top 20 global websites in 2008 each week. This was fascinating for several reasons:
- It was interesting to see how some companies used templates, and also included some culture-customization tools. In my opinion, this is something to watch closely.
- The number of languages offered is staggering. A choice of 20 languages is now very common. Global businesses are investing in translations on a massive scale.
I have since changed this newsletter in response to requests from readers. It is now a weekly Action Guide delivered sequentially. This makes it a useful tool for people serious about developing their international business.
But you can look at these first Get International Clients newsletters here. And when John Yunker comes out with this year’s list of global websites, I’ll review them on this blog.
Now despite a few posts in French, my websites are only in one language, but here are…
92 Ways To Say Happy New Year
I found this list of how to say Happy New Year in different languages. [click to continue…]
by Cindy on December 31, 2008
Culture Pulse Videos
Submission for your one page screenplays in WildSound’s competition ends today.
Have a look at last year’s winner. This is a very short comedy on pronunciation in a multicultural setting.
This video highlights cultural adaptation of a Philippine family in America… and how to pronounce a very common swear word. [click to continue…]
by Cindy on December 31, 2008
Culture Tips & International Links
If you have anything on international business, or of cultural interest…
Please let me know and I will share it with everyone both on Twitter and here in a weekly update.
Simply leave your link in a comment below or ping me on Twitter.
Are you interested in all things culture? And in particular how your culture skills can get you more business?
Or, are you simply interested in seeing an example of using Twitter to develop your business.
In mid-November I started a tweet plan to grow my twitter list. I started tweeting culture tips and international links.
That was 6 weeks ago and now I would like to share these tweets with you here for three reasons:
- There are quite a few links here that you will find interesting - take the time to read through.
- Many people around me are still wondering how to use twitter to grow your business - this is the skeleton of my 6 week tweet plan to get targeted twitter followers.
- Event twittering is a service I offer as a copywriter specializing in building international businesses.
The 301 tweets below are listed most recent tweets first and are not grouped in categories. These are:
- My business focused Twitter strategy with useful tips, quotes, polls, surveys and links for you
- Links I found online
- Re-tweeting other useful links
[click to continue…]
by Cindy on December 30, 2008
Culture Pulse Videos
One of the Christmas presents I got this year means that I will be making more videos here and on Get International Clients. This week it is still videos made by others.
Are any of you interested in international travel?
I found this video very interesting to watch.
[click to continue…]
by Cindy on December 29, 2008
Culture Pulse Videos
Yes, I’m still having fun with my Christmas presents. Some of them are actually quite a bit of work figuring out how to use them. More about that later.
Today’s video is something I found on YouTube.
This describes problems with the English language.
[click to continue…]
by Cindy on December 28, 2008
Uniquely Cindy - Week In Review
What have you been up to this week?
Yes, this is the last week of the year. Here are some more thoughts, ideas, requests and articles here and on the Get International Clients business directory.
Here On Cindy King.biz
Home for my personal opinions, experiences and frustrations… on anything cross-cultural and on international business.
Here are this weeks links: [click to continue…]
