The goal for this blog is to inspire professionals to get more international business. But a number of international business students also read the articles here. Yesterday I received this message on Facebook:
I’m a recent university graduate with a major in marketing I came across ur blog and found it very interesting. I have not found a job yet but my main focus is international marketing maybe in research. I really enjoy studying other cultures. Any advice on where to look for job openings or what my next step should be?
It’s obviously the season for graduates looking for work.
When it comes to market research for international audiences, it’s tempting to outsource everything if you can afford it. And today many people today try to do their international market research online. But when you do lots of online research you can get complacent.
No matter what your business is, there comes a time when you must have direct contact with the people. People in your international markets. You can pick up lots of useful information when you communicate with others in person. And this information can prove to be vital when it comes to people who live in a different country, have a different lifestyle and a different way of thinking. Unfortunately I meet a number of people who seem to avoid picking up the phone.
Here are the most useful tips I have found when connecting with people in your international markets by phone. Continue reading
Yesterday I wrote about my recent culture shocks when comparing the American way of live to what I’m used to in Europe and how this can provide some insights for international marketers. What surprised me was that they are all from a “green” perspective.
There is one other area where cultural differences explain something that had puzzled me previously.
But let me back up first…
A Bit Of Smart Card History
One of my first jobs in Europe was to do international market research in the banking sector. At the time France had “smart cards” and the United States didn’t. But what the American banking professionals were really fascinated by at the time was how all of the French banks worked together to provide the best user experience. Continue reading
It’s been a while since I’ve blogged here and I’d like to share a little bit about what I’ve been up to besides spending time over at Social Media Examiner.
Over the last year I’ve been bouncing back and forth between my home in France and the United States. Although I grew up in the Bahamas with American radio and television and traveled there quite a bit when I was younger, this is the first time I’ve really experienced the American lifestyle for over 20 years.
And several things stuck out since I’ve become accustomed to the European way of life. What’s funny is that most of the cultural differences I first noticed are related to being “green”. Here they are. Continue reading
One of the reasons why I started this blog 3 years ago was because I hear too many objections from businesses about why they’re not going international.
I live in an area outside of Paris where there are a lot of small and mid-sized businesses. And almost every time I leave my house I run into a successful business owner or local business man. After the usual greetings, and given my international business background, this person almost always tells me they want to develop their business internationally…
But they always add an excuse. And I don’t find most of the excuses I hear to be valid reasons to stop you from developing your business internationally if that’s what you want to do.
Here are the three excuses and objections I hear the most often. Continue reading
Building a blog takes a lot of work, and when you’re blogging for business it requires even more effort. In addition to blogging, you also need to make sure your blogging is aligned with your business model and you have to come up with a solid content marketing plan.
The trouble is many things are in flux. Your blogging and content marketing will change as you learn more about your audience. And blogging requires a high level of investment that is not always easy for to sustain. Because quite simply: life happens.
This is why the blogging journey is often bumpy.
Break From Blogging
For the first time in two and a half years I was forced to take a break from blogging here on this blog. It was not planned. But more than one thing got in the way in different areas of my life. Continue reading
The international aspect of social media can lead to some interesting discussions. Jessica Faye Carter over at Technicultr recently brought up the question of whether social sites such as Facebook, Twitter and LinkedIn should collect information about their user’s ethnicity and she asked me what my thoughts were. You can read more here.
The Big Roadblock To Ethnic Marketing In France
Now I’ve spent many years in international marketing, I live in France and have a French company. So my first thought was that a French company would not be able to do this. Continue reading
This is the first international link review since the beginning of summer, so there are quite a few really good links here. Be sure to watch the Validation video below.
As usual, please let me know which links you like the most in the comments below.